For your project More More More you take the form of the apple and rework it in many forms, what led you to the fruit and how has it come to express the idea of More?
I was looking at ‘happiness’ and the lack, or perceived lack, of happiness we are experiencing. I looked at it from many points of view including historical, political, economic, religious and biological. I came to a conclusion that we have an incessant need for ‘more’. Not just more stuff but more of everything, more fun, more friends, more likes to name a few. I tend to try and go back to the beginning when looking at something and started thinking about early stories of wanting more. I naturally thought of Adam and Eve, for they supposedly had everything but the temptation was there for more, they took the Apple!
I wanted to make the Apple tree. I wanted to make a tree with apples each representing a desire, knowledge, love, power, sex, even division, hatred, control. I wanted people to be able to pick the apple they wanted and for it to snap from the tree thereby reenacting the moment of the downfall of mankind.
This as you can imagine got me thinking about ‘the apple’. As I started looking into it, of course I realised that it was Adam and Eve but also the judgement of Paris, Heracles, Steve Jobs, Newton, Snow White, William Tell, it was Magritte, Cézanne and the Beatles. It was even the American Frontier. I realised it has been a symbol of love, division, immortality and death. Of sin and redemption.
I knew all of this but it wasn’t until I put it all down in front of me that it had such an impact on me. It was like opening a port onto a new world. One that I wanted to be part of.