A complex process to register Pink Lady® around the world was undertaken by the Western Australia Department of Agriculture, using regionally-based Master Licensees such as Star Fruits in Europe. The Department then handed the trademark to what is now Apple & Pear Australia Limited (APAL), the peak industry body supporting Australia’s commercial apple and pear growers.
APAL through its now licensed commercial partners created an International Pink Lady® Alliance, and regional marketing companies such as Coregeo in the UK, to help guide policies for the brand throughout the supply chain from growers to packing sheds to retailers, maintaining strong marketing, packaging design, and consistent apple quality standards.
Pink Lady® eating quality is assured through measures of firmness, sugar content (brix) and skin redness and only apples passing these tests are sold as the Pink Lady® (with the pink heart label). Apples not up to standard are sold as Cripps Pink, the variety name.